Creative Marketing & Design

Branding

Ecommerce UX

Content Creation

Social Media

Email Marketing

SEO

Analytics

/ Branding & Ecommerce

KARMA

MAIN LEARNING OUTCOMES

Developed a complete brand identity including logo, typography, and visual assets
Designed and built an ecommerce website using a combination of HTML/CSS and platform plugins
Implemented interactive features including side cart, hover add-to-cart, and product interactions
Integrated key functionality such as user accounts, wishlisting, email/contact forms, and live chat
Planned site structure and user journey through wireframes
Focused on user experience, navigation, and conversion-driven design
Legal & Ethical considerations

/ Email Flows & Strategy

MAIN LEARNING OUTCOMES

Designed and structured automated email flows to guide users through the customer journey
Created consistent, on-brand email templates to strengthen brand identity
Developed targeted content for key touchpoints including onboarding, promotions, and engagement
Optimised layout and messaging to improve open rates and click-through performance
Focused on clear user pathways and strong call-to-actions to drive conversions

/Campaign Strategy & Planning

MAIN LEARNING OUTCOMES

Conducted SWOT and PESTLE analysis to evaluate internal performance and external market factors
Identified key opportunities to inform a targeted digital marketing direction
Defined business and SMART goals aligned with growth and engagement
Developed audience insights and buyer personas to guide strategy and messaging
Built a digital marketing strategy using the POEM model with tailored content and channels
Selected KPIs and tracking tools to measure performance and optimise results

/ Poster Design & Merch

MAIN LEARNING OUTCOMES

Developed a complete brand identity including logo, typography, and visual assets
Designed and built an ecommerce website using a combination of HTML/CSS and platform plugins
Implemented interactive features including side cart, hover add-to-cart, and product interactions
Integrated key functionality such as user accounts, wishlisting, email/contact forms, and live chat
Planned site structure and user journey through wireframes
Focused on user experience, navigation, and conversion-driven design

/ Campaign & Content

MAIN LEARNING OUTCOMES

Defined campaign goals focused on brand launch, awareness, and audience growth
Developed a buyer persona aligned with sustainability values and environmental responsibility (Kaitiakitanga)
Conducted audience and cultural insight analysis to align brand messaging with purpose-driven consumers
Planned and created content across Instagram and TikTok, including carousel posts and short-form video
Produced visual and AI-assisted content designed to increase engagement and reach
Defined KPIs and monitored campaign performance to evaluate effectiveness and inform improvements
Recognised with a content award for creativity, concept development, and campaign execution

/ Data & Insights

MAIN LEARNING OUTCOMES

Analysed website performance using Google Analytics to uncover user behaviour, traffic sources, and engagement patterns
dentified key insights from data to inform optimisation strategies and improve user experience
Evaluated site performance using PageSpeed Insights, identifying opportunities to improve load speed and reduce friction
Applied SEO fundamentals including keyword optimisation, site structure, and metadata to improve visibility
Assessed mobile performance and its impact on engagement and conversion
Leveraged Looker Studio to create and interpret performance reports, using data-driven insights to optimise user journey, content strategy, and site performance
Demonstrated how analytics and SEO contribute to conversion, retention, and overall marketing effectiveness

+ ACQUISITION

Exhibition-grade prints and complete physical monograph plates are available for heritage foundations, architectural archives, and design monographs.